The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge
- Creator: Cheung, Man Lai , Pires, Guilherme , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2020
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2019
Empirical analysis of brand loyalty in Hong Kong dog grooming industry
- Creator: Luk, Ching Hong
- Resource Type: thesis
- Date: 2013
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
- Creator: Carlson, Jamie , O'Cass, Aron
- Resource Type: journal article
- Date: 2011
An exploratory perspective of service brand associations
- Creator: O'Cass, Aron , Grace, Debra
- Resource Type: journal article
- Date: 2003